For US building products and furniture brands
Your product has a thousand configurations. Your website has a contact form.
I build 3D product configurators, specifier sales systems and quote-flow automation for manufacturers and dealers whose products are configurable, spec-driven and sold through people. Designed and shipped by the marketing executive who built them for his own company first.
Don't take my word for it. Drive one.
This is a live demo of the configurator platform I designed and built: real 3D, real options logic, frames, finishes, worktops and screens, running on this site right now. The production version powers 70+ product pages in the wild.
Demo developed by Sam Pierozzi for Burgtec. Open the demo full screen.
What I build
Three systems, one goal: make configurable products easier to spec, quote and buy than anyone else's in your category.
Product configurators
3D or 2D, built around your real options, pricing logic and dealer model. Customers and specifiers build, see and price the product themselves, then send the configuration straight into your sales flow. Spec sheets, design exports and share links included.
Specifier and dealer enablement
The systems that arm the people who sell for you: sampling programs with direct ordering and dispatch workflows, spec portals, presentation systems and the tools that get your product into the final meeting looking inevitable.
Quote-flow automation
Price guides, brochures and collateral that generate themselves from your product data instead of consuming your team's weeks. Change a price once and every document that leaves the building is already correct.
Built for my own company first
I'm not an agency reselling a platform. I'm a marketing executive who built these systems for the businesses I ran them in, and lived with the results.
Burgtec: commercial furniture, Australia
As Head of Brand I designed and built the full stack in-house: the website, the Strata 3D configurator and specifier platform, ecommerce, an online sampling program with same-day dispatch, and automated price guides and collateral. Specifiers now build, price and request products without waiting on anyone, and samples reach them before final client meetings.
Printed Blinds Australia: made-to-order ecommerce
A broken storefront generating nothing. I designed the ecommerce UI and a 2D product configurator, coordinated the development team to deliver in half the planned timeline, and ran the paid acquisition behind it at deliberately low CPM and CPC.
An Australian who chose Texas
I work from Sydney and I aim at the US deliberately, with a particular soft spot for Dallas-Fort Worth: the busiest commercial fit-out market in America deserves better than PDF price lists.
Wake up to progress
My working day runs while yours sleeps. Brief me in your afternoon, and the build has moved by your next morning. Calls land in your early afternoon, my early morning, every day of the week.
A senior operator, not an account chain
You talk to the person doing the work: someone who has sat on your side of the table as a marketing executive, owned the budget, and answered for the revenue. No handoffs, no juniors learning on your invoice.
Fixed price, milestone billed
Projects are scoped and quoted as fixed-price builds with milestone payments, in USD. You know the number before we start, and progress is demonstrated weekly, not narrated monthly.
Yours when it's done
Everything is built to be owned and run by your team: documented, handed over, and hosted where you control it. I build systems, not dependencies.
How it works
Audit and scope
A short paid discovery: your product logic, sales model and digital gaps, returned as a fixed-price proposal with the build mapped milestone by milestone.
Build in the open
Weekly working demos of the actual system, not slide decks about it. You steer while it's cheap to steer.
Handover and arm your team
Documentation, training and a system your people run themselves, with support available if you want it, never required because you're trapped.
Talk to me
Tell me what your product is and how it's sold, and I'll tell you straight whether a configurator or enablement build makes commercial sense for it. If it doesn't, I'll say so.
sam@strategyteam.com.auUS clients: contracts and invoicing in USD, W-8BEN-E supplied, services delivered remotely from Australia. Strategy Team, ABN 73 502 461 400.